About Us

We are a group of people that believes that most people are good and that it is okay not to be perfect.

We believe that part of life involves learning about ourselves. Though this information is important, getting it is not easy. When we ask others to give us feedback, they are always measuring the consequences of what they divulge. Whether it is admiration or otherwise. The collective opinion of our community becomes our reputation. We allow this information to be posted anonymously. The innovation we provide is that the approval or rejection of the comments you make gets placed in your profile, without revealing what you said. So you have anonymity with a degree of accountability.

We also think that another important part of life involves helping others to become better, and that this is getting harder and harder to do. People are not open to commentary from others. If is positive, they are embarrassed; if it is negative, they shoot the messenger.

The GORB allows anyone to provide anonymous feedback. This feedback is moderated by the actual community surrounding each of us. So be calm. Relax in The GORB. It is okay not to be perfect.

Leonard Boord
Mr. Boord has started 3 successful ventures: InterPC an IT distribution company that achieved sales of $140mm, Commlogik which sells products for call centers and operates in 5 countries, and Procuradigital, a procurement consulting company that received a capital infusion of $20mm from Santander Bank. Mr. Boord studied Computer Science and Math at the University of Miami.

Antonio Belfort
As one of the founders of ProcuraDigital, Belfort co-wrote the company's business plan and led the first round of financing, securing US$4 million. His main accomplishments include: increasing the company's client base and solidifying the corporate relationships, which resulted in a total of US$2000 million in spend volume. Belfort was a senior engagement manager at McKinsey & Co., where he led the Latin American Corporate Finance and Media Groups. Before his tenure at McKinsey & Co., Belfort held the position of financial consultant at Deloitte & Touche, working in the Latin American Corporate Finance group, specializing in corporate restructuring and investment valuation Belfort holds an MBA from IESA (Instituto de Estudios Superiores de Administración) in Venezuela and a Bachelors of Science in Business Administration from the Universidad Metropolitana in the same country.

Bernardo Rodriguez
Bernardo Rodríguez is COO and co-founder of ProcuraDigital. Prior to ProcuraDigital, Dr. Rodriguez led the Latin American Internet and New Media Group for Accenture where he managed the consulting group specialized in the design and development of business solutions based on Internet and Web technologies. Dr. Rodríguez also served as a consultant to the Los Alamos Research Laboratories and the US Weapons Laboratory where he optimized wave propagation simulation algorithms and missile flight simulation models. Dr. Rodriguez holds BS in Electrical Engineering and Computer Science from Universidad Rafael Urdaneta in Venezuela and an MS and PHD in Computer Engineering from the University of Colorado. Dr. Rodríguez has published over 14 research papers on computer engineering and has held keynote speaking opportunities at the Prussian Academy of Science in Berlin and the University of Vienna.

Joaquin De Soto
C-Level executive and entrepreneur with 20 years of experience in creating, growing and managing commercial software businesses. Mr. De Soto created, designed, developed and released software products that produced life cycle sales of more than $1 billion. Mr. De Soto has a proven track record of building share holder value and award winning products in combination with excellent employee moral and retention. Recently, Mr. De Soto was CTO for ACD systems and prior to that he founded Deneba Systems. Mr. De Soto is a Magna Cum Laude Electrical Engineer from the University of Miami.

Chris DellaRocas
Mr. DellaRocas is recognized in several publications as one of the leading researchers in online reputations systems. Mr. DellaRocas teaches Information Systems at the Robert H. Smith School of Business at the University of Maryland. He holds a Ph.D. and a M.S. degrees in Computer Science from MIT and a Diploma in Electrical Engineering from the National Technical University of Athens. His research lies at the intersection between information systems, economics, and policy. The focus of his work is the study of the rapidly growing online "word-of-mouth" communities and their impact on marketing, product development, and public opinion formation. He also studies the use of online reputation mechanisms as a low-cost trust building device in electronic markets. Before joining the Smith School, Mr. DellaRocas taught at MIT's Sloan School of Management for 8 years. He also worked as an IT consultant for Accenture and McKinsey. He is an inventor with 3 patents and the co-founder of a software company.

Dr. Irma Becerra-Fernandez
Dr. Irma Becerra-Fernandez is currently Associate Professor at Florida International University College of Business Administration, Decision Sciences and Information Systems department. Her research focuses on knowledge management (KM), KM systems, artificial intelligence, and enterprise systems. She has studied and advised organizations, in particular NASA, about KM practices. She founded the FIU Knowledge Management Lab eight years ago, and has obtained funding as principal investigator for over $1.7 M from the National Science Foundation, NASA (Kennedy, Ames, and Goddard Space Flight Center), and the Air Force Research Lab to develop innovative KM systems. She has published extensively in leading journals including the Journal of MIS, Decision Sciences, Communications of the ACM , European Journal of Operational Research, IEEE Transactions on Engineering Management, ACM Transactions on Internet Technology, Knowledge Based Systems , International Journal of Expert Systems Research & Applications , and others. Dr. Becerra-Fernandez is an author of the book Knowledge Management: Challenges, Solutions, and Technologies (Prentice Hall, 2004). She has delivered many invited presentations at many NASA Centers, the NAVY Research Lab, universities around the world, and many international conferences with both an academic and a practitioner focus. Dr. Becerra-Fernandez was the recipient of the 2004 Outstanding Faculty Torch Award, presented by the FIU Alumni Association. She is also the faculty director for the Masters in MIS, and serves in the editorial board of the International Journal of Knowledge and Learning and the International Journal of Mobile Learning and Organisation. Dr. Becerra-Fernandez earned her Ph.D. from Florida International University in 1994 in Electrical Engineering, and her Masters and Bachelors also in Electrical Engineering from University of Miami.

Jorge L. Barroso
Software Architect with ten years experience in commercial software development. Mr. Barroso has successfully led projects for Fortune 500 companies as well as start-up dot coms, and contributes to the open-source community. He earned a Bachelor of Arts in Philosophy and History of Science, Cum Laude, from Boston University in 1997.

Let Your Voice Be Heard and Your Opinions Be Known!

Anonymity includes Accountability. When you provide an opinion the community rejects, those negative vibes will follow you to your profile. You can come to be known as a person with rejected opinions by the community... so remember, be fair.

Access Resources That Help You Achieve Your Goals!

Make Better Decisions in Life!

The GORB, Inc. was founded in 2006. The company management is a well-rounded team that combines many years of experience launching successful ventures from inception to acquisition in different industries with a solid academic background in online reputation systems and data management.